Bioscience Business and Marketing Essentials, Thursday and Friday, April 15-16, 2010
2-Day Intensive Course: Bioscience Business and Marketing Essentials, Thursday and Friday, April 15-16, 2010 with 2 months to complete project
Lead Instructor: Audrey S. Erbes, Ph.D., Principal, Erbes & Associates and www.audreysnetwork.com
Expert Guest Speakers:
Donald Holsten, Pharm. D., Regulatory Consultant and Educator
Bev Hudson, MBA, General Manager, Clinical Research Services, MedPoint Communications, Inc
Julie Tompkins, MBA, Sr. Vice President, Timely Data Resources (TDR)
Please see www.ucsc-extension.edu/biobusiness for complete biographies
Date & Time: April 15-15, 2010, Thursday and Friday, 8:30am-5pm
Location: UCSC Extension in Silicon Valley, 2505 Augustine Drive, Santa Clara, CA 95053
Fee: $750; $675 through April 1
Topic Description
The bioscience industry is like no other. Lengthy timelines and unique financial, legal, regulatory, social and political challenges impose constraints that impact every aspect of the business. This course helps participants gain: a practical understanding of the bioscience industry landscape, key business drivers and challenges; insight into the critical roles that business and marketing disciplines play at all stages of a bioscience company's development; and hands-on experience implementing important bioscience business processes that are essential to success within the industry. Two days of intensive classroom are followed by 2 months to complete individual project with guidance of instruction and access to research resources. For more information: See www.ucsc-extension.edu/biobusiness.
Instructor Bio
Audrey Erbes, Ph.D., Principal of Erbes & Associates and www.audreysnetwork.com, is a marketing consultant with more than 30 years of managerial experience in marketing and business development in the biotech and pharmaceutical industries. She was Executive Vice President and cofounder of Kowa Research Institute, a biopharmaceutical licensing and investment subsidiary of Kowa Company Ltd., Japan and before that held management positions at Syntex Corp. in market research, product management, strategic marketing and planning, and business development in the U.S. and abroad.
