David Lustig has over 15 years of experience in both scientific research and business roles at life science companies including Syntex, Roche Bioscience, CV Therapeutics and Optivia Biotechnology where he is currently the Vice President of Client Development. He is also an experienced entrepreneur having founded two tech companies which commercialized products through licensing deals with Apple Computer, Miva and Casady & Green.
David received his Ph.D. in chemistry from the University of Michigan. As a scientist, David specialized in mass spectrometry and DMPK/ADME. He has contributed to nearly every stage of R&D from target discovery up to post-launch product safety.
At CV Therapeutics, David moved from the lab into the business development group where he was responsible for all in-licensing and out-licensing of early stage cardiovascular drugs and for the outsourcing of research activities to international and domestic discovery CROs.
David is responsible for sales and marketing for Optivia which sells in vitro transporter assay services and products to the pharmaceutical industry. Optivia’s proprietary technology enables any customer to now follow the proven strategy of drug companies like Metabasis Therapeutics and XenoPort which use transporters as the key to discovering safer, more efficacious drugs that have a better chance for clinical and commercial success. Since November 2007, Optivia has launched two services and 11 products.
You're ready to launch your first service. Many months of development work have finally paid off and all you need is the money to market it. The only problem is that investors tell you to come back when you have customers before they fund you. How can you possibly get customers without a generous budget?
It actually costs a lot less money than you think to launch your first biotech service. The key is very focused marketing and sales efforts including:
* Market research * Product positioning * Producing marketing materials including a trade show booth * Developing an effective sales strategy and plan * Prospecting for customers, reaching them and closing the deal
Learn how to land your first customers by differentiating your product from the competition without spending a fortune.
